Privacy policy

PRIVACY POLICY

Last Updated: July 22, 2026

Virtueflow LLC ("Virtueflow," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website www.triumphshops.com (the "Website"), use our services, or engage with us in any other manner.

By using the Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website or services.

1. SCOPE & APPLICABILITY

This Privacy Policy applies to:

  • Virtueflow's Website and any associated online services.
  • Any mobile applications that Virtueflow may provide.
  • Any customer interactions via email, SMS, or customer support.

It does not cover third-party services or websites that may be linked from our Website. Please review their privacy policies separately.

2. INFORMATION WE COLLECT

We collect information in various ways, including when you:

  • Visit our Website.
  • Make a purchase.
  • Contact customer service.
  • Subscribe to our communications.
  • Use tools such as our Bra Size Calculator.

Categories of Personal Information We Collect

The types of personal information we collect include:

A. Identifiers
Name, email address, phone number, mailing/billing address, IP address.

B. Commercial Information
Purchase history, order details, shopping preferences.

C. Fit & Sizing Information
When you use our Bra Size Calculator, you may enter measurements (such as band and bust measurements) to receive a size recommendation. These measurements are processed to generate your result and are not stored by us. We do not collect biometric identifiers, body scans, or photographs, and we do not use facial or body-recognition technology.

D. Internet & Network Activity
Browsing behavior, cookies, search history, and ad interactions.

E. Geolocation Data
Approximate location derived from your IP address, and, if you allow it, more precise location to enhance your experience.

F. Inferences from User Data
Preferences, product interests, and behavioral trends.

We do not knowingly collect Social Security numbers, driver's license numbers, financial account log-ins, precise health data, or other sensitive identifiers beyond what is described above.

3. HOW WE COLLECT INFORMATION

We collect information through:

  • Direct interactions – When you purchase a product, sign up for emails, or contact us.
  • Cookies & tracking technologies – To analyze website usage and personalize marketing.
  • Third-party services – Payment processors, analytics, and advertising platforms.
  • User-generated content – Reviews, survey responses, and social media interactions.

More details on cookies and tracking are provided in Section 9 (Targeted Advertising & Cookies).

4. HOW WE USE YOUR INFORMATION

We use your personal information for:

  • Order Fulfillment – Processing purchases, shipping, and returns.
  • Customer Support – Assisting with inquiries, complaints, and refunds.
  • Marketing & Promotions – Sending offers, product updates, and newsletters.
  • Personalization – Customizing shopping experiences based on preferences.
  • Fraud Prevention – Detecting and mitigating security risks.
  • Legal Compliance – Complying with regulations and protecting Virtueflow's rights.

5. DISCLOSURE OF INFORMATION

We may share your information under the following circumstances:

  • With service providers – Payment processors, shipping providers, marketing platforms, and IT services.
  • With our e-commerce platform (Shopify) – Our Website is hosted on Shopify. Shopify processes order, payment, and browsing data to operate the store and provide fraud-prevention and personalization features across its merchant network (sometimes described as "Shopify Network Intelligence"). See Shopify's privacy policy for details.
  • For legal reasons – To comply with court orders, law enforcement requests, or regulatory requirements.
  • In case of business changes – If Virtueflow is acquired or merged with another company.
  • Public interactions – Reviews, testimonials, or social media posts that you share voluntarily.

Virtueflow does not sell your personal information for money. Like most online retailers, we use advertising and analytics cookies that may qualify as "sharing" or "targeted advertising" under certain US state laws. You can opt out at any time — see Section 8 and Your Privacy Choices.

6. TEXT MESSAGE (SMS) PRIVACY

If you opt into SMS/text messages, you:

  • Consent to receive recurring promotional & transactional texts.
  • Acknowledge standard message & data rates may apply.
  • Can opt out anytime by replying "STOP".

We do not share SMS data with third parties except as needed to deliver the SMS service.

7. DATA RETENTION & SECURITY

We store your personal data only as long as necessary for legal or business purposes. When deciding how long to keep information, we consider its amount, nature, and sensitivity, the purposes for which we process it, and any applicable legal or accounting requirements.

Security Measures Include:

  • SSL encryption to protect payment transactions.
  • Access controls to limit data exposure.
  • Regular security audits for fraud prevention.

Although we take reasonable precautions, no system is 100% secure. If you suspect a data breach, please contact us immediately.

8. YOUR PRIVACY RIGHTS

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Access – Request a copy of the personal data we hold about you.
  • Correction – Ask us to correct inaccurate data.
  • Deletion – Ask us to delete your data.
  • Portability – Receive a copy of your data in a portable format.
  • Opt out of marketing – Unsubscribe from marketing emails, SMS, and targeted ads.
  • Opt out of sale/sharing & targeted advertising – Direct us not to "sell" or "share" your data for cross-context behavioral advertising.
  • Limit use of sensitive information – Where applicable.
  • Appeal – If we decline your request, you may appeal by contacting us again; we will respond as required by your state's law.
  • Non-discrimination – We will not discriminate against you for exercising these rights.

These rights are provided under laws including the California Consumer Privacy Act as amended by the CPRA, and the state privacy laws of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states as they take effect, as well as the EU/UK GDPR where applicable.

How to Exercise Your Rights:

We may need to verify your identity before fulfilling a request. You may use an authorized agent where the law permits.

9. TARGETED ADVERTISING, COOKIES & YOUR PRIVACY CHOICES

We use cookies and similar tracking technologies to improve website functionality, personalize advertising content, and measure campaign effectiveness.

We also use analytics and session-replay tools — such as Google Analytics and Microsoft Clarity — that record how visitors interact with our site (for example, pages viewed, clicks, taps, and scrolling) to help us understand usage and improve the experience. These tools do not capture sensitive information you enter, such as payment details.

Your Choices:

  • Use our Your Privacy Choices page to opt out of the sale/sharing of your personal information for targeted advertising. This opt-out is active in California, Colorado, and other states that provide this right.
  • Disable cookies in your browser settings.
  • Opt out of interest-based ads via industry tools such as AdChoices.
  • Our cookie banner lets you manage consent where required.
  • We currently do not respond to browser "Do Not Track" signals, but we do honor recognized opt-out preference signals (such as Global Privacy Control) where required by law.

10. THIRD-PARTY SERVICES & LINKS

Our Website may contain links to third-party sites and integrates third-party services (e.g., Shopify, Google Analytics, Microsoft Clarity, Meta/Facebook Ads).

We are not responsible for third-party privacy practices. Review their privacy policies separately.

11. CHILDREN'S PRIVACY

Our Website is not intended for users under 18, and we do not knowingly collect information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

12. CROSS-BORDER DATA TRANSFERS & DATA HOSTING

Our store data is hosted by Shopify, whose infrastructure for our region is located in the European Union. By using our services, you agree that your data may be transferred to and processed in the United States, the European Union, and other countries where we or our service providers operate, with appropriate safeguards where required.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. Check the "Last Updated" date for changes. Continued use of the Website constitutes acceptance of changes.

14. CONTACT US

For any privacy-related inquiries or to exercise your rights, please contact:

📧 Email: info@triumphshops.com (privacy & legal requests)
🏢 Virtueflow LLC, 254 Chapman Road, Newark, Delaware 19702, USA
🌐 Website: www.triumphshops.com
📄 Related: Your Privacy Choices · Terms of Use · Contact Information