Well-designed, perfectly fitting lingerie is a thing to be cherished. That’s why all our lingerie is made to the highest quality. With the right care it’s designed to last and last – which is great for you and also good news for the planet. These simple steps will help you keep your lingerie looking and fitting just the way you like it.tion for your section.

Storing your lingerie properly helps maintain its shape. Store it neatly, somewhere safe and dry – think lingerie drawer rather than on the floor. Wash damp or sweaty lingerie straight away – or hang it up and leave it to air dry, then wash it when you’re ready.ion

Washing

When it comes to washing your lingerie – gently does it. Separate whites, brights and dark colours. Wash new items separately – their colours can easily bleed, especially if they’re dark. Check the care label. Wash padded or underwired bras by hand – to maintain their shape and fit.

Drying

Tumble drying can really take its toll on your lingerie, so let mother nature work her magic.

Either hang it out or lay it flat on a towel with the cups facing up to air dry naturally.

REDUCE REUSE RECYCLE

Go easy on the washing and on your detergent use – your lingerie will thank you and so will the planet.

When you’re finally ready to bid a fond farewell to your lingerie, it doesn’t have to be the end – it’s always better for items to be reused or repurposed than to go to landfill.Look out for local clothes recycling banks or charity shops that accept lingerie. And keep an eye out for our new recycling initiative, launching soon.