Few lingerie collections earn true icon status. Amourette is one of them.
For generations of women, Amourette has been the bra they return to again and again—the one that feels just as good at the end of the day as it does when they first put it on. Delicate yet supportive, feminine yet practical, it has become one of Triumph's most beloved collections worldwide.
In fact, more than 50 million Amourette pieces have been sold globally, making it the most loved and recognised Triumph series of all time.
So what makes Amourette so special?
A lace icon, refined over time
Amourette has always been about balancing beauty and comfort. Its signature is a finely worked floral lace — feminine without being fussy — paired with soft-support cups that flatter rather than constrict. Over the years the collection has been refined and extended, but the essence has stayed the same: lingerie that feels considered, comfortable, and quietly confident. It's a style that reflects Triumph's design heritage and its long focus on fit.
What makes Amourette different?
- Floral lace with structure — the lace isn't only decorative; it's engineered to hold shape and give gentle support.
- Soft, rounded shaping that creates a natural silhouette rather than heavy padding or aggressive push-up.
- A versatile family of styles — from balconette and full-cup to wireless minimizer, briefs and shorts — so you can build a complete matching set.
- Everyday wearability: refined enough to feel special, comfortable enough to wear all day.
Thanks to high-quality materials and LYCRA® fibers, Amourette adapts to your movements while helping garments retain their fit and shape over time.
How to style Amourette
One of the reasons Amourette has remained so popular is its versatility. Wear a smooth lace T-shirt bra under everyday knitwear or tailoring for comfortable support and a beautiful silhouette. Choose a wireless style for relaxed days when comfort is your priority. Pair it with matching high-waisted briefs or bikini to create a coordinated set that feels special, even if no one else sees it.
For women who love refined lace lingerie, Amourette also pairs beautifully with pieces from our Florale collection and wider lingerie range.
Finding your Amourette fit
One of the reasons women continue to love Amourette is the variety of styles available. Whether you're looking for everyday support, wireless comfort, or a beautifully feminine silhouette, there's an Amourette designed for you. If it's been a while since you measured, start with our complete bra fitting guide, learn how to measure at home, or get your size in seconds with the bra size calculator. New to the terms? Our bra glossary and Triumph ABC break down every style.